Workshops
The BizConnect Centre delivers a workshop and business support series with a fresh approach based on proven methods employed in Australia. Workshops are conducted as convenient 2 hour sessions and in a small group context to enhance learning.
Workshop 1: Positioning +
What is it?
Business positioning is how your customer perceives your business.
What's in it for me?
Support for outstanding business performance; attain clarity and a business-wide focus that evolves as your customers' needs and tastes evolve; keep your business ‘on track' by creating a guideline for judging all your marketing efforts; guarantee your business image is consistent.
Workshop 2: Media Advertising+
What is it?
An effective media practice is the ability to send a succinct key message that will intrigue the audience.
What's in it for me?
gain an exceptional understanding of what is considered news; learn skills to tailor your own media message; and gain insight into how media works.
“What creates business growth and better results? This workshop does”.
“By following some simple step by step 'marketing know-how',
you will have the confidence to make smart marketing choices.”
Workshop 3: Lead Generation+
What is it?
The creation or generation of prospective customers.
What's in it for me?
obtain the keys to identifying the most likely prospects;
learn how to educate and qualify prospects before deploying more expensive sales resources;
discover informative techniques aimed at generating leads from a variety of activities;
gain an awareness on 'benefit and qualification' concepts for both the buyer and the seller; and
discover cost-effective approaches for your business sales.
"We're just not getting very far!"
"In this workshop you will learn the secrets of lead generation and how to optimise them for your business success."
Workshop 4: Customer Conversion +
What is it?
Tracking and improving your business figures to identify and measure the link between your customers and your revenue.
What's in it for me?
develop and convert relationships into sales;
determine what affects your customer relationships;
identify points of conversion failure; and create business processes to lessen conversion risk.
"What would it mean to your business if you could achieve five sales from qualified prospects per week?"
"In this workshop you will look at getting results from your approaches to customers without people thinking you're a sales person."
Workshop 5: Critical Non-Essentials +
What is it?
Important elements that can give your business a significant extra advantage over your competitors.
What's in it for me?
learn how to set your business apart from your competitors;
determine how your business is perceived by your customers and staff;
gain a better understanding of y good customer service; and refine the business benefits gained by marketable excellence.
"The best mouse trap doesn't always sell the most"
"What can you guarantee that the others don't?"
"This workshop helps you to characterize your business in the market place."
Workshop 6: Referral Based Business +
What is it?
Customers are the heart of business, therefore providing a service beyond satisfactory is imperative. Creating life-long customers incorporates a concept known as 'Raving Fans'.
What's in it for me?
satisfied customers;
repeat customers;
customers that promote your business for you; and greater market share.
"So much of your business is about people, employees, customers and suppliers.
What if there was a way you could instantly understand another persons' preference?"
"This workshop unlocks the potential to create and retain long term customers that 'on-sell' you in the market place
Workshop 7: Marketing Measurements +
What is it?
Concepts and systems used to identify and rate how much of a product's appeal is due to your marketing.
What's in it for me?
understand which marketing success factors require measuring;
learn the difference between measurements, metrics and benchmarks; and acquire the skills to effectively develop future marketing success.
"50% of my advertising works, trouble is I don't know which 50%!"
You would know if you measured!
"Do your customers almost beg you to take their money?"
"In this workshop we uncover marketing tactics and measurements that will improve your marketing power."
Workshop 8: Finance +
What is it?
Managing your business cash flow and budget forecasting for small businesses is the most important aspect of cash flow management. This workshop aims to help you avoid extended cash shortages, caused by having too great a gap between cash inflows and outflows.
What's in it for me?
gain an understanding of financial terms and applications;
develop an understanding of cash management and budgets; and learn skills that will support your business growth and capacity.
"You won't be able to stay in business if you can't pay your bills for any extended length of time!"
Workshop 9: Business Modelling +
What is it?
A business model describes the value a business offers to various customers. Additionally, the model portrays the capabilities and partnerships required for creating, your marketing, and delivering this value. The model works towards the goal of generating profitable and sustainable revenue for your success.
What's in it for me?
learn skills that will support business growth by planning for change;
develop knowledge that will assist you in the creation of marketing and budget plans; and gain clarity for your business through direction and strategy.
"If you don't plan for yourself, your competitors will plan for you!"
